Turn one-time donors into lasting supporters.

Too many first gifts never become a second. I build clear websites and donor journeys that help supporters trust your work, come back, and stay involved.

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Made for mission-driven teams

Strategy before decoration

Ottawa-based, working worldwide

Donors leave when the next step isn’t clear.

Your team is already doing meaningful work. But if supporters cannot quickly understand the mission, see the impact, or know what to do next, attention fades before trust can grow.

That means fewer return visits, fewer second gifts, and more pressure on your team to keep starting over.

Find the friction

Give every supporter a clear next step.

I bring strategy, design, and technology together around one goal: making it easier for people to care and act.

Websites & SEO

Fast, expressive websites with clear journeys and search visibility built in from the start.

See web design

Donor journeys & UX

Messaging and pathways that help first-time supporters understand where they belong next.

See donor journeys

Email systems

Thoughtful welcome and follow-up sequences designed to keep the relationship moving.

See email systems

A clear path from confusion to launch.

Find the friction

I identify where people lose clarity, confidence, or momentum in the current journey.

Clarify the journey

I align the message, structure, and visual direction so every page has a clear purpose.

Build and launch

I build, test, and hand over a system your team can use without unnecessary friction.

Selected work, built to earn trust.

Strategy, identity, and digital experiences shaped around what your audience needs to believe and do next.

Humacts website homepage showing its donation transparency experience

Humacts

Donation transparency platform

Clear work creates measurable results.

What clients say after the confusion is replaced with a plan.

"Nailed our vibe. Beautiful site, easy process, and they actually cared."

Gustavo Rodriguez - Folks Furniture

"Signups tripled. Strategy + design that actually moved the needle."

Alejandro Monroy - CPA

"50% more sign-ups. Clean, modern, and built for our users."

Emilio Saenz - Hamersharp

"Fast launch. Super clear process. Our members love the site."

Lorelei I. - Aboga Online

Build a donor experience people return to.

Start with a free call. We’ll identify the biggest point of friction and decide what should happen next.

Book a free call